The description of Facebook Analytics
Easily track your growth, engagement, and monetization efforts with the companion app to the Facebook Analytics web product.
-See conversion rates and other important metrics and reports for all of your properties (app, website, Facebook page and Instagram profile).
-Create funnels, cohorts, overlap charts, and other data visualizations. Plus, filter by demographic or activity segments.
-Add charts to custom dashboards to track related metrics in one convenient place.
-See the charts and filters you’ve created in Facebook Analytics on the web.
-Get alerted when there are significant changes to your metrics.
-Browse automated insights* to see anomalies in your data when something unexpected occurs.
*Automated insights may not be available to all businesses.